THE JOURNEY

Since his beginnings in the 1960s, Giovanni Rana has come a long way. His is a story of dedication, commitment and passion, a long journey across Italy, then Europe, and now to America. This journey tells the story of how tradition and innovation have always been hallmarks of Giovanni Rana’s success and how everyday challenges have made his company a leader in the fresh pasta market.

1937

Giovanni Rana was born on 15 October in Cologna Veneta, a village close to Verona.

1950

Giovanni Rana joins his brothers in their bakery kitchen in San Giovanni Lupatoto and learns the finer points of bread-making.

1959

Inspired by the old-world techniques of local women, a young Giovanni begins making tortellini in a small shop in San Giovanni Lupatoto. He then heads out on his trusty motor scooter to deliver his tortellini door to door.

1962

A passionate, young pastamaker’s dream begins to unfold. The adventure of Pastificio Rana begins. An adventure spanning 50 years.

1968

A resourceful Giovanni invents machinery that reproduces a pastamaker’s hand movements, giving his pasta the same qualities as pasta made by hand.

1971

Pastificio Rana moves to a new production site in San Giovanni Lupatoto – just steps away from the master pastamaker’s home.

1980-1990

Distribution spreads throughout Italy and soon the company begins advertising.

1990

The pastamaker stars in his own ad campaign and personally guarantees the quality and taste of his products.

1997

Through the magic of special effects, Giovanni Rana delivers with a wink to his fans by appearing in a series of TV commercials with historic figures such as Marilyn Monroe, Rita Hayworth, Humphrey Bogart.

2012

Today, Giovanni Rana is the unchallenged leader in European fresh pasta and continues to find success from innovation, communication and a true obsession for quality, earning the trust of millions of consumers across the world.
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Chiudi

Sede legale Via Pacinotti 25 - San Giovanni Lupatoto - Verona
Iscritto al registro delle imprese di Verona al numero 01397480235
Capitale interamente versato euro 6.000.000,00