Pastificio Rana today

Today, Pastificio Rana is the unchallenged leader on European fresh pasta market. They have reached this important target by aiming at continuous innovation, superior quality and by consolidating the strength of a brand that in decades has been able to gain the trust of millions of consumers.
Constant investments in technology, research and development, continuous innovation of product, policy fully focussed on genuineness and high quality: these are some of the winning factors that together with a marketing activity - which has always been a recognized point of reference in the world of media – have given a fundamental contribution to the success of Rana products.

Giovanni Rana’s great intuition to appear himself in all advertisements as the first guarantee of his products, the campaigns especially planned for each country, the communicative project begun 15 years or so, have all made Pastifico Rana gain a great widespread reputation.

Giovanni Rana’s dream has come true and is now a European achievement that has the ambition to expand to the whole world according to a model that the Managing Director, Gian Luca Rana, likes calling a ‘pocket multinational’: a big company, the only one in this category which has developed on an international scale, centred on quality, technology and development, which never loses sight of its own traditional values, from which outstands the centrality of human resources, the only real intellectual patrimony of the Company.